Paid media strategy: Determining content needs for evergreen and bottom-funnel campaigns

Ad content creation: Overseeing static/animated ads with designer and creating/editing video ads

Website maintenance: Updating pages for seasonal campaigns, SEO optimization, and content refreshes

Retail partner support: Supplying copy, imagery, and video content based on partner requirements

Advertorial content: Creating copy and content for paid team campaigns

Revenue Impact: Drives paid acquisition, retail sales, and website conversions