CREATIVE DIRECTOR & SYSTEMS BUILDER FOR GROWTH-DRIVEN BRANDS

I design creative systems that turn brand storytelling into measurable growth — across teams, channels, and content at scale.

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Produced for Anova Culinary

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What I do

I pair creative direction with production systems so brands can scale content without losing the story. Here's how that breaks down.

  • Brand Identity & Visual Storytelling

  • AI-Powered Production Workflows

  • Scaling Content Across Channels

  • Performance-Driven Creative

Explore the Pillars

Featured Case Studies

Creative direction and systems leadership work together in practice.

  • Food Network

    2,000+ videos/year · hundreds of millions of views

  • Anova Brand System

    800K+ followers · 35% audience growth · 5.0 ROAS

  • Anova Vacuum Sealer Launch

    Product launch across paid, social & retail

  • Combustion

    40% YoY revenue growth · 200K new subscribers in 3 months

  • AI-Assisted Creative

    Workflow integration across pre-production to post

Explore the Case Studies

  • "She's an absolute force. I'd work with her again in a heartbeat."

    Stephen Svajian (Anova Culinary Founder)

  • "She is a one of a kind talent — an amazing individual that just hustles and gets stuff done."

    Dean Wong (Anova Culinary Sales)

  • "collaborative and works well across multiple cross-company teams"

    Michelle Buffardi (VP Digital Content, Food Network)

  • "She is the best team player I have worked with."

    Larisa Alvarez, Digital Culinary Production, Food Network

  • "Strategic, collaborative, and a terrific problem-solver."

    Lygeia Grace, Culinary Editorial, Food Network

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