ABOUT

Creative Director · Systems-Driven Storyteller
I design and lead creative systems that scale without sacrificing quality or brand intent.

I’m a Creative Director with nearly 20 years of experience shaping brand narratives, building production systems, and aligning creative direction with business growth.

I specialize in turning complexity into clarity—designing content ecosystems that allow teams to move fast, stay consistent, and deliver measurable impact across paid, owned, and organic channels.

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STATS

  • 20 years leading creative teams

  • 500+ television episodes produced

  • 2,000+ videos produced annually equating to hundreds of hours

  • $700K+ q4 revenue from email alone

  • 5.0 average ROAS on paid media in q4

  • 40% YoY revenue growth (recent client)

  • Millions in products sold

  • Daytime Emmy® Award nominee

  • Gold Summit Creative Award winner

How I Lead Creative

  • I set the creative north star—defining how a brand should feel, sound, and show up—then guide teams toward it with clarity and taste.

    At Anova, I defined a premium, design-forward brand voice that increased AOV by 20%.

  • I embed creative direction into systems and workflows so quality holds as output grows. Consistency becomes automatic—not enforced.

    At Food Network, I founded their first Digital Culinary Production department, producing 2,000+ videos annually while maintaining quality and continued audience growth.

  • I design storytelling that earns trust and drives results, ensuring creative work doesn’t just look good, but actively supports growth.

    Recent work drove 40% YoY revenue growth while reducing ad spend by 13%.

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How This Shows Up in Practice

I partner closely with founders, CMOs, and cross-functional teams to translate brand intent into execution at scale—across launches, lifecycle marketing, and performance channels.

My work bridges strategy and production, allowing creative teams to move faster with confidence while staying aligned to business goals.

  1. Product launches & category education

  2. DTC content ecosystems

  3. Performance & lifecycle creative

  4. AI-assisted creative development

  5. Cross-channel brand storytelling

How I Flow

Strategy -> Creative Direction -> Production Systems -> Channels -> Outcomes

Founded and led culinary production at scale

Brand, production, DTC, and AI-enabled creative systems

Content as a growth engine improving unit economics

I lead with curiosity, direct with clarity, and believe the best creative work happens when teams feel aligned, trusted, and energized.

Strong creative leadership should be rigorous—and FUN.

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Journey

I started as a culinary producer at Food Network in 2006, eventually founding their first Digital Culinary Production department. Over 14 years, I scaled from producing individual videos to leading teams that created 2,000+ pieces of content annually. Since then, I've brought this systems-driven approach to high-growth D2C brands like Anova Culinary and founder-led businesses like Combustion, Inc., generating millions in product revenue.