WHAT I DO
I lead creative as a system . . . not a department.
From brand narrative to production infrastructure to AI-enabled workflows, I build creative leadership that scales and drives real business impact.
Impact Snapshot
1,000s of assets/year — built and led creative systems at scale
Full-channel content ownership — video, photo, copy across paid, earned & owned
200K+ new subscribers in 3 months
40% YoY Q4 revenue growth via content & lifecycle strategy
AI-integrated workflows — adopted without brand dilution
On-air placements across Food Network, Netflix & Hulu
