AI-ASSISTED CREATIVE DEVELOPMENT

Curious Refuge Assignment #4 - Spec Ad for Anova Culinary

Holiday Smart Kitchen Campaign — “The Gift That Wows”

A modern holiday concept blending human storytelling with AI‑assisted creative development.

Overview

A cinematic, premium holiday campaign showcasing how smart kitchen technology gives back the most meaningful gift: time. Built through a hybrid workflow of creative strategy and AI‑driven visualization. Holiday hosting is chaotic. People rarely understand how smart kitchen tech can help.

  • Challenge

    • Smart kitchen tech feels complex and disconnected.

    • Holiday stress overwhelms hosts.

    • People miss the true benefit of connected kitchens.

    Insight

    Smart kitchen tech isn’t the gift — time is. AI helped test alternative emotional directions before landing on this core truth.

  • AI tools accelerated exploration of:

    • Tone: magical, premium, cinematic

    • Visual styles & lighting studies

    • Moodboards, color palettes, and world-building

    Overall Tone: Warm holiday glow, modern precision, magical realism, human connection.

  • Narrative Arc

    1. Holiday Chaos — messy counters, timers, stress.

    2. The Shift — magical light transitions.

    3. Smart Harmony — appliances working in sync.

    4. Holiday Table — guests together, food shared.

    Voiceover

    AI‑generated variations:

    • Whispery magical

    • ASMR

    • Childlike wonder

    • Premium elegant

  • Image Development

    AI generated:

    • Chaos-to-magic lighting tests

    • Scene compositions & framing

    • Glow, sparkle, steam effects

    • Early character + environment studies

    Video AI (Nano Banana Pro —>Kling)

    • 30s → 10s → 5s → 3s breakdowns

    • Consistency in lighting, color, characters

    • Prompt‑based camera motion + transitions

  • Transitions refined through AI storyboard testing:

    • Light‑based luma fades

    • Magic‑motivated soft dissolves

    • Subtle holiday light leaks

    • 20s storyboard

    • Scene-by-scene image + video prompts

    • VO scripts

    • AI‑generated hero frames

    • Premiere Pro transition system

    • Optimized cuts dependent on channel

  • What AI Enabled

    • Rapid exploration & iteration

    • Early cinematic clarity

    • Multiple tonal and emotional pathways

    • Streamlined pre‑production planning

    Human + AI

    Human creativity shaped the story; AI amplified the possibilities.

Curious Refuge Assignment #3 - 2025 Q4 advetorial holiday content using existing brand images —> video using Kling AI 2.5 Turbo

2025 q4 results to come soon!