AI-ASSISTED CREATIVE DEVELOPMENT
Curious Refuge Assignment #4 - Spec Ad for Anova Culinary
Holiday Smart Kitchen Campaign — “The Gift That Wows”
A modern holiday concept blending human storytelling with AI‑assisted creative development.
Overview
A cinematic, premium holiday campaign showcasing how smart kitchen technology gives back the most meaningful gift: time. Built through a hybrid workflow of creative strategy and AI‑driven visualization. Holiday hosting is chaotic. People rarely understand how smart kitchen tech can help.
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Challenge
Smart kitchen tech feels complex and disconnected.
Holiday stress overwhelms hosts.
People miss the true benefit of connected kitchens.
Insight
Smart kitchen tech isn’t the gift — time is. AI helped test alternative emotional directions before landing on this core truth.
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AI tools accelerated exploration of:
Tone: magical, premium, cinematic
Visual styles & lighting studies
Moodboards, color palettes, and world-building
Overall Tone: Warm holiday glow, modern precision, magical realism, human connection.
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Narrative Arc
Holiday Chaos — messy counters, timers, stress.
The Shift — magical light transitions.
Smart Harmony — appliances working in sync.
Holiday Table — guests together, food shared.
Voiceover
AI‑generated variations:
Whispery magical
ASMR
Childlike wonder
Premium elegant
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Image Development
AI generated:
Chaos-to-magic lighting tests
Scene compositions & framing
Glow, sparkle, steam effects
Early character + environment studies
Video AI (Nano Banana Pro —>Kling)
30s → 10s → 5s → 3s breakdowns
Consistency in lighting, color, characters
Prompt‑based camera motion + transitions
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Transitions refined through AI storyboard testing:
Light‑based luma fades
Magic‑motivated soft dissolves
Subtle holiday light leaks
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20s storyboard
Scene-by-scene image + video prompts
VO scripts
AI‑generated hero frames
Premiere Pro transition system
Optimized cuts dependent on channel
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What AI Enabled
Rapid exploration & iteration
Early cinematic clarity
Multiple tonal and emotional pathways
Streamlined pre‑production planning
Human + AI
Human creativity shaped the story; AI amplified the possibilities.
Curious Refuge Assignment #3 - 2025 Q4 advetorial holiday content using existing brand images —> video using Kling AI 2.5 Turbo
2025 q4 results to come soon!