AI-Enabled Creative Direction
“Creative teams are too slow, overloaded, or stuck in endless iteration.”
As timelines compress and expectations rise, teams burn time cycling through ideas without clarity or alignment. I use AI to accelerate creative direction - not replace it - so decisions happen earlier, faster, and with greater confidence.
AI is a creative accelerator, not autopilot. It expands possibilities, surfaces patterns quickly, and allows teams to validate direction sooner—so execution is stronger under pressure.
The Speed Challenge
Traditional creative development is slow:
Endless concepting → Teams cycle through dozens of ideas without clear criteria
Late-stage pivots → Direction changes after production starts, causing rework
Resource bottlenecks → Waiting on designers, writers, or creative review
Lack of validation → No way to test direction before committing budget
I integrate AI into early-stage creative development to compress timelines from weeks to days—while preserving brand voice through human judgment and taste.
How I Use AI to Accelerate Creative
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AI generates multiple creative directions quickly, allowing teams to evaluate options earlier in the process.
Example: Used AI video tools (Weavy, Veo3) to explore visual treatments and narrative approaches for Anova and Combustion content
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AI creates rough mockups that communicate creative intent without full production investment.
Example: Completed Curious Refuge AI Advertising Course (2025); integrating AI into campaign ideation and testing workflows
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AI analyzes performance data to surface what's working and inform creative decisions.
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AI proposes, humans decide—I apply brand standards, taste, and strategy to guide AI outputs toward brand intent.
Example: Maintained premium, design-forward brand voice at Anova while using AI to accelerate iteration and exploration
What This Enables
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→ Teams evaluate 10 directions in a day vs. 3 in a week
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→ Validate direction before production, catch issues earlie
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→ Compress timelines without sacrificing quality
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→ Test more, learn faster, make better decisions
Where This Shows Up
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→ Rapid exploration of tone, framing, narrative direction
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→ AI-assisted prototyping for video, paid creative, social content
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→ Accelerate creative development when timelines compress
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→ Generate variations quickly for performance optimization
My AI Creative Toolkit
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→ Weavy, Veo3, KlingAI, Eleven Labs, Adobe Premiere Pro for AI-assisted video creation and editing
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→ AI tools for concept exploration, copywriting, visual prototyping
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→ AI-powered analytics to inform creative strategy
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→ Embedding AI into existing production systems without disruption
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→ Curious Refuge: AI Advertising Course Certificate (2025)
→ LinkedIn Learning: AI and Generative AI for Video Content Creation
→ Continuous exploration of emerging AI tools for creative production
The Human-AI Balance
Where AI Excels:
→ Generating options quickly
→ Creating rough drafts and prototypes
→ Identifying patterns in data
→ Accelerating iteration cycles
Where Humans Lead:
→ Setting creative vision and strategy
→ Applying taste and brand judgment
→ Making final direction decisions
→ Ensuring emotional resonance and cultural relevance